Video: What Makes a Brand Powerful with Chris Do & Yo Santosa
In today's marketing world the competition between businesses has increased dramatically during the last decade. Even small businesses are spending large sums on establishing a brand identity and to reach targeted markets. However, due to limited resources small businesses are always trying to find new, cheaper ways to do things without exhausting their financial resources. Global recession has also played a great role in the decision making process of businesses. For small businesses it has now become important to spend less and to gain more value out of marketing strategies. Small businesses can now easily compete with other large competitors by applying effective brand marketing strategies. Logo design and website branding come first in the unwritten brand design rule book.